Work Teams Essay Example for Free

Work Teams Essay One of the most important things to keep in mind when assembling work teams is team efficacy. Team efficacy is basically where effective teams have confidence in them and each other in the ability to succeed. Everyone that will be a part of this developmental team will have to come together and agree on what is best for the subject at hand. You will have to come in agreement with one another to work effectively as a team. Working as a team will create positive synergy that will allow an increase in performance. Having the correct work team established will also allow an easier and more organized work environment. When members know their role and what is expected of them, their job becomes easier. To create an effective team, you will need to be able to function and work together while displaying certain characteristics. Those characteristics are as follows: Adequate resources – must have adequate amounts of resources outside of the group to sustain it. You must have support on a variety of levels. In this case your support would be from the different jobs each of you holds in your development group. Those of you from the school system can provide classrooms, teachers and first hand encounters with students. Those of you with NCPIE can provide outside eyes looking in. Diversity, racial, ethnic, gender and disability issues are your main concerns. Lastly, those with The Woodson Foundation can provide logistical support, program development and measurement of the staff. The next characteristic you must show would be leadership and structure. You must be able to agree on who can perform what duties to the best of their abilities. Your team’s performance depends on the knowledge and skills of its members. From the list of possible candidates, those I feel that would be able to adapt to the thoughts and ideas of others with the outcome being that of a successful program are listed in no particular order. I would appoint Victoria Adams (Superintendent of Washington, DC schools) as part of the team. Miss Adams made the initial contact with The Woodson Foundation. She knows that the school system, communities and families should be involved, but believes that the school system should be playing the largest role. Being the superintendent of all area schools can also provide adequate esources in classrooms and with the teaching staff. I would also appoint Community Organizer Mason Dupree. Having so much contact with the community would provide the outside voices a way in. Communities are an important part of a successful school system, so you will need someone the community trusts and is comfortable with. Lastly, from The Woodson Foundation, I would select Meredith Watson to the team. Miss Watson has both experiences working as a teacher and with the foundation. She will be able to relate to both sides as well as providing the resources the Foundation has to offer. I would also consider having Victor Martinez from The Woodson Foundation as well. Mr. Martinez seems to have an open mind frame and welcome change when and if needed. He could serve as a possible mediator for the team. For the other candidates that were not chosen, I would say to open up to all sides of the equation. If you are deadest on your ways and have no room for change, the chances are your way will not work. You have to be willing to give a little as well as lose a little. Having a mind frame of only things that you agree and believe in will only satisfy you. To finish up characteristics, you will also need a climate of trust among team members. If you can’t trust those you are working with then how are those you are working to support going to trust you. With all this being said, it will be a long bumpy ride. With twists and turns and bumps along the way conflicts are sure to arise. Conflicts that may occur might not all be necessarily bad. Task conflicts happen often within teams. Many only wish to be able to form a team and agree instantly on everything, but in reality there will be a lot of conflicts and disagreements along the way. When these conflicts do arise, and they will, the best thing to do will be to talk the issue out. Debate it if you have to, discuss the pros and cons, and get outside opinions as well as the opinions of those involved. Do not get angry or irritated which in the end will only make the problem worse. Using interactive negotiating strategies will also benefit the team. Throwing out a variety of ideas is a perfect start. Once you have a set of ideas, you can start to determine ones with the perfect fit. Being able to successfully demonstrate and following through with negotiations shows you are willing to come to an agreement for the issues at hand. You must be able to find within your group those that excel in certain areas and appoint them that category. When you begin making decisions as a team, you will see how easy it is to work together for the best. Program Team: To be a good leader, you must be able to understand and work with those on all levels of the project. You have to be open to change as well as being able to handle a diverse group of people. The school district, NCPIE and The Woodson Foundation all revolve around different varieties of people. You must be willing to step in the shoes of others to fully understand the issues at hand. All groups must show certain characteristics of organizational culture such as: innovation and risk taking, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness and stability. All three groups have their own organizational culture, but they all are looking for job satisfaction. Culture creates distinctions between organizations. To get all members to agree despite their different organizational cultures, members must come together as one. Setting aside difference will lead to productivity, commitment and overall better expected outcomes. In order for you as leaders to succeed with the parents and employees, you much be willing to incorporate their ideas and opinions into your own. You have to think about the team as a whole. Including members in your work team as well as the audience surrounding you (the parents). Making sure you are the best fit as a leader as well will determine the success of the situation. Leaders should earn the trust of the students and parents as well as the teachers, if you can’t earn trust you won’t be able to fully succeed. Once you have established trust you will want to provide chances for interaction. You will also want to establish a vision. Leaders should work towards capturing individualized consideration, intellectual stimulation, and inspirational motivation and idealized influence. Working towards the satisfaction of all involved should be of main concern. If problems do happen to arise, thing about the conflicts and use communication to work them out accordingly.

Lanzones Peelings as Mosquito Coil Essay Example for Free

Lanzones Peelings as Mosquito Coil Essay 1. SUMMARY Education for Sustainable Development allows every human being to acquire the knowledge, skills, attitudes and values necessary to shape a sustainable future. Education for Sustainable Development means including key sustainable development issues into teaching and learning; for example, climate change, disaster risk reduction, biodiversity, poverty reduction, and sustainable consumption. It also requires participatory teaching and learning methods that motivate and empower learners to change their behavior and take action for sustainable development. Education for Sustainable Development consequently promotes competencies like critical thinking, imagining future scenarios and making decisions in a collaborative way. Education for Sustainable Development requires far-reaching changes in the way education is often practiced today. UNESCO is the lead agency for the UN Decade of Education for Sustainable Development (2005-2014) Sustainable development is a difficult concept to define; it is also continually evolving, which makes it doubly difficult to define. One of the original descriptions of sustainable development is credited to the Brundtland Commission: Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987, p 43). Sustainable development is generally thought to have three components: environment, society, and economy. The well-being of these three areas is intertwined, not separate. For example, a healthy, prosperous society relies on a healthy environment to provide food and resources, safe drinking water, and clean air for its citizens. The sustainability paradigm rejects the contention that casualties in the environmental and social realms are inevitable and acceptable consequences of economic development. Thus, the authors consider sustainability to be a paradigm for thinking about a future in which environmental, societal, and economic considerations are balanced in the pursuit of development and improved quality of life A widely accepted definition is â€Å"development which meets the needs of the present without compromising the ability of future generations to meet their own needs†. Currently we are not even meeting the needs of the present let alone considering the needs of future generations. The United Nations have declared 2005 – 2014 as the decade for Sustainable development, in an effort to reverse Sustainability is now recognize to be a key area of development for the education sector. In particular, the policy and practice context points to the need to consider how best to embed it into higher education learning and teaching strategies and curricula. The Higher Education Academy is currently undertaking a program of development activity and capacity building so as to better assist institutions and subject communities in their development of curricula and pedagogy to equip students with the skills and knowledge to live and work sustainably. This recognize the importance of increasing sustainability literacy among students and the growing demand for sustainability skills among employers. Current work includes a baseline research study to identify existing good practice in the sector. The impacts of global warming and climate change is said to be â€Å"the greatest injustice of our time†. The world’s poorest people have contributed least to its cause but they are the ones who suffer most from its devastating effects. Poor and developing countries are the most that are at risk due to long term flawed natural resource management practices and policies, increased population density and settlements in fragile eco-systems, increased demand on environment and natural resources, poor governance and prevalence of corruption. The acceleration of changing weather patterns due to global climate change aggravate further the underlying risk that many poor and developing countries are facing. Poverty incidence is higher in areas where natural disasters occur. The poor are mostly located in the rural areas and are dependent on agriculture, fishery and livestock that are inherently climate sensitive. Farmers and indigenous peoples in upland communities live in landslide prone areas and the poor in the urban areas live in hazardous areas like along riverbanks. â€Å"Poor households and poor nations throughout much of the world face two disadvantages: the inability to generate income and the vulnerability to physical social and economic downturns. Drought, flood, conflict, inflation, disease and recession hit these groups and countries hardest. Furthermore, repeated exposure to these downturns reinforces the conditions of poverty.† Whatever progress we make from our poverty reduction and community development initiatives; these are shattered the day after a disaster. These clearly states that disasters do not only worsen poverty in poor and developing countries but by the same token undermine past, current and future efforts to tackle poverty. DRR, Literacy and Education Over the past years, we saw the transformation of many disaster responses from emergency and relief response during or immediately after a disaster, towards a Mn ore comprehensive Disaster Risk Reduction (DRR) approach. Likewise, Community-based Disaster Risk Reduction Programs using participatory approaches are being conducted in many countries by government and non-government organizations. Since the adoption by 186 UN member states of the Hyogo Framework for Action, promotion of DRR in education had been taken, specifically in the formal education sector. Policy guidelines, tools and methodologies had been developed to guide policy makers, implementers and practitioners in integrating DRR in education. This includes not only integrating and mainstreaming disaster risk reduction in education but as well as developing guidelines in school building construction. The Philippines is one country where this initiative was pilot tested. Several materials related to this had been developed by the Asian Disaster Preparedness Center (ADPC) and other agencies and organizations. A wealth of DRR education materials had also been developed – the Asia-Pacific Cultural Center for UNESCO (ACCU) Planet 4 module on disaster preparedness is one very good example. Literacy and education is crucial to Disaster Risk Reduction. Reducing risks and enhancing people’s resilient capacities to deal with disasters requires them to understand how they could best protect themselves. Literacy and education is a necessity in raising awareness on the nature and presence of natural hazards as well as the vulnerabilities and threats faced by the community. It plays a central role in building life skills that could make a difference in life threatening situations during disasters. DRR and ESD Since the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992, disaster reduction has been recognized as an integral component of sustainable development (Chapter 3 of Agenda 21) and the cross-sectoral nature of disaster risk reduction was again emphasized in 2002 during the World Summit on Sustainable Development. The linkage between disaster risk reduction education and sustainable development had been visible on other international agendas. Disaster Risk Reduction encompasses economic, political, cultural, social and environmental dimensions and that formal and non-formal education initiative under this theme is consistent with the frameworks of ESD in three important ways: 1. Education for disaster risk reduction is interdisciplinary. Therefore, important consideration is given to the impacts on, and relationship between, society, the environment, economy and culture. 2. Education for disaster risk reduction promotes critical thinking and problem solving and other social and emotional life skills that are essential to the empowerment of stakeholder groups threatened or affected by disasters. 3. Education for disaster risk reduction supports the Millennium Development Goals. Without considering Disaster Risk Reduction in development planning, all efforts including, decades of development initiatives could be destroyed in seconds. ESD in a Climate Changed World The nature of disasters in our climate changed world placed us to come into terms with our past and current behaviors, lifestyle practices and our views of society, the economy, the world, the environment and humanity in general. It bared the flaws of our past and current development models and paradigms that gave birth to our current environmental and climate predicament. It exposed who are vulnerable and who are accountable and revealed the cause and effect relationship between disaster and development from a global to local perspective. The risk posed by the threats of climate change to humanity is a strong urgent call for us to rethink the dominant views that influence the social, political, cultural, economic, and environmental dimensions of our lives. No problem can be solved by the same consciousness that created it. We must learn to see the world anew. Our current challenges in the face climate changed induced disasters opens up an avenue to question the current dominant for m of development and education that brought us these problems. It gave us the reality of our current context to reflect on our current education frameworks and a platform to create the kind of education that will save us. Despite many International Agreements and Declarations on the Right to Education, millions of children and youth are still out of school and millions of adults are still unable to read and write. Without education, these children, youth and adults face a very bleak future and are denied of their ability to develop their full potential – a massive loss of human potential that could aid in eradicating poverty and in achieving sustainable development. Understanding the Right to Education As well as being a right in itself, the right to education is also an enabling right. Education ‘creates the â€Å"voice† through which rights can be claimed and protected’, and without education people lack the capacity to ‘to achieve valuable functionings as part of the living’. If people have access to education they can develop the skills, capacity and confidence to secure other rights. Education gives people the ability to access information detailing the range of rights that they hold, and government’s obligations. It supports people to develop the communication skills to demand these rights, the confidence to speak in a variety of forums, and the ability to negotiate with a wide range of government officials and power holders. Our Constitutions Bill of Rights provides that No person shall be deprived of life, liberty, or property without due process of law, nor shall any person be denied the equal protection of the laws. Lack of education incapacitates an individual to assert and protect his own rights. The Right of Suffrage provides that no literacy requirements shall be imposed on the exercise of the right to vote. However, lack of education compromises a voter’s position to exercise his right to vote wisely for his and his countrys benefit. Education is a powerful tool that can provide people, especially the poor and vulnerable groups with the necessary knowledge, awareness, skills and competencies to transform their conditions. It is a primary vehicle by which economically and socially marginalized adults and children can lift themselves out of poverty and obtain the means to participate fully in their communities. It has a vital role in empowering women, safeguarding children from exploitative and hazardous labor and sexual exploitation, promoting human rights and democracy, protecting the environment, and controlling population growth. It is a tool for empowerment – a powerful means to beat poverty. Unfortunately, these ideas however explicit remain poorly understood and internalized by our â€Å"educated† policy and decision makers in government. Twisted priorities and distorted values even outright corruption have crept in such that construction of buildings, purchase of school facilities, task forces and even feeding programs have become the milking cow of those in certain higher echelons of government. Learning interventions, alternative education programs and other support services to address shortcomings of the educational system will remain as that – stop-gap, isolated and spotty no matter how heroic, noble and outstanding the efforts of certain public servants and civil society sectors are – because a makeshift solution can be sustainable only to a certain extent and can never take the place of a mandate and a policy on education bolstered by a Constitutional guarantee which is s till to be fully implemented. Neither the call for Charter Change nor the lip service of those in the business of education can bring about substantial change in the education system. Enlightened sectors in public and civil society need support and encouragement to enable them to show the way and serve as models for the process of education. Various issues affecting local populace can be opportunities for people’s organizations, community and area groups to galvanize and demand for their education needs and other rights. There has to be a consistent lobby for the state to deliver on its obligation on the right to education. For so long as structural and material projects are given precedence in public investments by government to the detriment of education and other social development projects, the quality of education and, consequently, even our overall economy will remain poor and stunted. 2. REACTION It is not unusual to encounter a study expounding that there is something terribly wrong with the country. But we dont know exactly what it is that were doing wrong. Thus the appeal of events like this launch. I must admit that in reading the Report, I cant help but feel alarmed. It is particularly stressing to read that the state of education continues to deteriorate. One of the most striking observations in the Report is made in its companion paper. It points out that the issues we confronted in the colonial times persist today. This strikes me deeply. Education has always been one of my core advocacies. So I found it personally illuminating that the Report used the education sector as the model for analysis. The significance of education is highlighted best during times of crisis. A well-educated citizenry is our best bet in taking advantage of the eventual rebound of world economies. When the upswing starts, our people must be there to compete. And the key here, as the Report points out, is to break the stasis in education. What drew my attention in the report was the presence of success stories. It is wonderful that out of all the issues, we do have successful endeavors to share. The Third Elementary Education Project (TEEP) and Basic Education Assistance for Mindanao (BEAM) are welcome developments. But beyond this, we should take note of the Reports more insightful points. For one, it is enlightening to read that contrary to traditional thinking, funding, may not be the biggest obstacle to educational reforms. This is a good point. Greater changes can happen if we address organizational culture, and improve professional managerial expertise. By saying this, the Report gives us the chance to effect reforms that are not heavily dependent on funding. Yes, the report is quite distressing. But I cant help but agree with its main points. If we are to do some good, we must change institutions. Piecemeal reforms produce piecemeal results. The same philosophy pushed me to spearhead the creation of COMSTE, which works through a Technical Advisory Council of which Doctor Balisacan is a prominent member. Its job is to undertake a national review and assessment of the science, technology and engineering research and development system of the country. The intention is to make reforms that will boost competitiveness in key areas: science, math and engineering education, health services, energy and environment, food and agriculture, IT and IT-enabled services, and semiconductors and electronics. COMSTE operates on certain key assumptions. There have been technological, socio-political and economic trends that have changed the nature and practice in the targeted sectors. However, the laws and rules governing the regulation and practice of professions have not kept up. Indeed, these laws have not been updated for decades. In addition, our laws and structures governing the development of educational curricula and the hiring of experts have become too rigid. In a way that mirrors the theme of the Report, our curricula ended up being so tied down with formal rules, they suffocated. This gave rise to a culture of instruction that is unbending and incapable of adapting to rapid development. 3. RELATED TO THE LESSON From the time sustainable development was first endorsed at the UN General Assembly in 1987, the parallel concept of education to support sustainable development has also been explored. From 1987 to 1992, the concept of sustainable development matured as committees discussed, negotiated, and wrote the 40 chapters of Agenda 21. Initial thoughts concerning ESD were captured in Chapter 36 of Agenda 21, Promoting Education, Public Awareness, and Training. Unlike most education movements, ESD was initiated by people outside of the education community. In fact, one major push for ESD came from international political and economic forums (e.g., United Nations, Organization for Economic Co-operation and Development, Organization of American States). As the concept of sustainable development was discussed and formulated, it became apparent that education is key to sustainability. In many countries, ESD is still being shaped by those outside the education community. The concepts and content of ESD in these cases are developed by ministries, such as those of environment and health, and then given to educators to deliver. Conceptual development independent of educator input is a problem recognized by international bodies as well as educators.

Macro And Micro Environment Analysis Of Ford Motors

Macro And Micro Environment Analysis Of Ford Motors Introduction Ford Motor Company (Ford) is the largest automotive manufacturers in the world, operating in 200 markets across six continents. The brand includes Ford, Lincoln, Mazda, Mercury and Volvo. Ford also sells luxury sport car Aston Martin. The company primarily based in the US and Europe and employs 246,000 people as on Dec 2007. The goal of Ford is to build products that are immensely desirable so that they get profit. They also do this by increasing number of new product from around the world. On 2007 fiscal year, the company recorded $172,455 mill revenue, increase of 7.7% over 2006. But however, the net loss was $2723 mill in 2007, compared to $12,613 mill in 2006, with operating profit of $5631 mill in 2007 as comparison of $8,190 mill in 2006( datamonitor). Macro and Micro Environment Analysis Industry Analysis: Overall the industry is segmented by the type of vehicles; Motorcycles 5.8%, Passengers cars 69.5% and light truck 24.7%. The faces tough competition with Daimler, Chryster AG, Fiat, General Motor, Honda, Nissan, Mitsubishi, Toyota, Suzuki. In which Ford motor company has the market share of 9.4% ( datamonitor, 2009). The industry fluctuated over 2004-2007 affected by global economic downturn and declined in 2008. However, the performance is predicted to accelerate with compound annual growth rate of 4.4% for 5 yr period of 2008-2013 to a value of $1,831 billion by end of 2013. Despite US Govt. providing billions of dollars to Fords rival GM and Chrysler, Ford is OK with the situation. Despite its loss in 2008 and dwindling cash supply, Ford is widely expressed in media as financially stable  [1]  . PEST Analysis: Political: The Company has to go with rules and regulations formulated by the government such as CO2 Tailpipe Regulation. Companies get respect from government for powered IWO wheelers. Ford has to go through the European Union vehicle approval. Economic: Depression hits the Automobile industry. Ford, GM and Chrysler face problem in this situation. Factors such as Central London congestion charge, call to become all gas guzzlers , European union reduced pollution certificate and London low emission zone affect the manufacturing of the Ford cars. Social: There has been growth in road traffic slowing. Society is concerned with more green cars to be sold. Road safety for everyone should be considered by Ford. Technology: New technologies like using bio-fuels and digital radio should be considered. Ford has invested in car safety. Similarly, Ford also invested in CO2 reducing technology. SWOT Analysis: The companys strong brand portfolio gives it a competitive advantage. Strengths: Ford has a strong brand portfolio and engineering capabilities. Ford has wide network of distributors and dealers and high employee productivity. Ford operates in an industry which has customer who highly value brands who believe strong portfolio of established brand gives competitive advantage which helps in brand equity. This helps in launching new product range and penetrating in new automobile markets. Weaknesses: Ford faces continued decline in market share in US from 20.5 % in 2003 to 15.6% in 2007 similarly in UK 19.5% (0.3% down from previous year in 2006). This was due to increased competition, industry moving away from traditionally stronger segment, reduced vehicle sales, daily rental companies, and discontinuation of companys vehicle lines. Likewise Ford got 3 complaints on leaking fuel or oil ignition. Several product recalls inadequate quality assurance and quality control system and declining operating efficiency and weak returns (datamonitor). Opportunities: Ford Company has the opportunity to expand in India and China. Company launches new models often now and then according to the choices of customers. They can produce hybrid vehicles. They face increasing demand of dual fuel vehicle. Threats: The profitability of the business relies on performance of the economy in which the company operates. If EU and US shows economic slowdown continuously the companys business will face negative impact. Similarly, sluggish light vehicle produced in the developed market also acts as a threat. The company also need to consider EU vehicle regulations. Porters Five Forces Analysis: Buyers in the automotive industry are large with significant financial power. Buyers power of dealers is affected by brand strength of top market players. An increase in raw materials costs put pressure in both market players and suppliers. Barriers of government regulations high fixed costs exit barrier puts new entrants into difficulties. Competition arises as a result of economic downturn. Buyer Power: Buyers in this industry have financial strength, if its high, they can make large purchase and put pressure to reduce prices. But Brand strength weakens buyer power. Retailers like distributor have one market player and thus buyer power is reduced. Overall the buyer power is moderate. Supplier Power: Supplier of raw material, assembled and semi assembled, energy like- steel, aluminium. The power of suppliers is strengthened further by the necessities of the automobile industry requirement of raw materials of high quality. Reliance of supplier is minimized by different companies. The power over all is moderate. New Entrants: Small firms are unlikely to enter in this industry which needs intellectual property. Entry is further made difficult by getting distribution channels. Similarly, company has to meet government requirements and invest on continuous development. The threat is moderate. Substitute: Used cars acts as substitutes. However, affordable power diminishes used cars. Awareness of environmental issues and climate change might lead people to walk, cycle and use public transport. The companies are making hybrid( petrol, electric) cars. Overall the threat is weak. Rivalry: Competition in this industry remains fierce, among the top 4 market players 38% of market value. Toyota, GM , Daimler and Ford. High fixed price exit barriers raw materials costs lead to unpredictable production costs and post pressure on market players. Most company produce diverse range of cars .The rivalry is very strong. Marketing strategy option for Ford Motors Social Responsibility and Ethical Marketing Communication: Ford emphasises on being a good corporate citizen, by focusing on the global community by understanding envirionmental issues and investing on people. Similarly, organise programmes to promote tolerance and equal opportunities and support social and environmental protection programmes. In 2006, Ford was the first automotive manufacturer to produce dedicated hydrogen fuel V-10 engines. (datamonitor). Ford introduces new vehicles which offer fuel economy and reduced environmental impact. In Britain, from April 2009, the government encourage the manufacturer to produce cleaner cars, and Ford should adopt the policy and motivate customers to opt for least polluting cats  [2]  . In short- run, they focus on clean diesel engines, hybrids, flexible fuel vehicle ethanol vehicles and turbo charged direct injection Eco Boast- Superior performance, which provide 20 % better fuel economy, 15% fewer CO2 emissions. In the long run Ford has invested in plug in hybrids, fuel cells, hydrogen internal combustion engines, advanced technology. Ford believes that these are right and responsible things which would give customers better goods. Target Markets and Segmentations: Ford has broken down its diverse markets into two manageable segments, Financial and Automotive services. Inside these more segments on geographic and organisational structure. Similarly Ford attracts younger demographic. Automotive: Ford segments its customers based on the car types- passenger cars, trucks, buses and vans, sports vehicles, accessories, after sale parts, maintenance and vehicle repair services. This business division consists of design, development, manufacture, sale and service of trucks, cars and service parts. Hence make small, medium, large and premium ranges. This segment is further divided into geographically, Ford North America, Ford South America, Ford Europe, Premier Automotive group, ford Asia Pacific and Africa Mazda. Each has their own manufacturing process, like- Ford North America- design, develop, manufacture and service vehicle ad parts. They have servicing as maintenance and light repair, collision, vehicle accessories and service warranty. Financing Service Segments: These include financing products to and through automotive dealers. Three categories- retail financing, purchase retail instalment sale contracts and retail lease contract from dealers and offering financing to commercial customers. Similarly, they offer loans to dealers to finance the purchase of vehicle inventory. External marketing communication: Ford develops advertising, sales promotion, sponsorship and merchandising programs  [3]  . Fords advertising policy is do best by building and selling the most innovative cars and trucks  [4]  . Ford adopted Bold Moves campaign, a form of transparent marketing( via webisodes , the assessment of past and present performances), emotional appeals (interview with employees) and product oriented work with an emphasis on drivers than steel metal. Ford has done Sync campaigns  [5]  which deals with TV and radio commercials, print and online advertisement, a promotional tone and dealership training which targets Black and Hispanic consumers. Chris Brown appeal young urban consumers. Give radio commercials Online sync with chrisbrown.com- launched Nov 12, 2007. Columbian Rocker Jaunes Multicultural marketing communications Emphasis on digital promotion. Ford adopts mantra of Change or Die which has reached the parent company of its largest advertising agencies  [6]  . The company hires best talented employees, consultants and contract workers, who are devoted to administrative, media and band experience service. Using ad agencies for delivery would promote the most stunning product. Mark Fields, Fords President of America, focus on customers needs and brands. Ford spends $757.5 million to advertising in US media on 2005. Automakers like Ford, GM are the biggest budget cutters in media and advertising. Ford cut their spending on Hispanic media more deeply in fourth quarter which feel 31.2% last year to $46 .7 million, but according to RNS it is still continuing a long tradition as the executive car sponsor for Univision blockbuster Sabado Ginate show. In April 4, in this show the Host Francisco drive the new 2010 ford Fusion to the studio and hosted Ford Fusion game to give away a new car to a winner in the studio audience  [7]  . In UK, Ford sponsors events like UEFA champions- football tournaments and charities. They sponsor various events and organisations from family fantasy, Disneyland Paris to 60 year old musical and military prowess, the Edinbrugh Tattoo. The sponsorship focus on all the target markets form children to elderly, which shows that company is building image in the community as a form of goodwill for the company itself. Recently Ford Company launched Ford Focus, the commercial is beautifully made. The Ford Focus Orchestra- in which musicians are shown playing the instrument made from the real car parts. The main aim of this advertisement is to show customers that all the car parts are important and has best quality. The journey made with this car would never make you feel long with the experience of comfort cabin with striking exterior and improved technology. Primary Survey Analysis: Customers: As research done on the customers of Ford Cars, most customers are influenced by friends and family. They are likely to buy cars which are recommended by peers. Thus company can focus on giving best service and product to all target customers and also positive word of mouth communication (message is transmitted from the sender to many receivers, Pickton and Broderik). Similarly, customers look after the style and comfort of the cars, like size- 4 wheelers, small for single individual. What they look for is the use of cars like vans, trucks and their storage, capacity, fuel, engine, warranty. So, what Ford needs to understand is the needs and wants of the customers. Likewise, customers are influenced by the advertisement in the cars and magazines. Advertisements which use celebrities are likely to influence more customers. Ford uses cars in James Bond movies, science fiction drama Fringe  [8]  . Ford can adopt celebrity endorsement, using celebrity as a spokes person for project (Pickton and Broderick). Customers are also influenced by the established brand name. They look after the brand loyalty and its strength in the market (Allan K). Sales person influence the most when customers visit showrooms, the form of direct marketing- persuading and informing customers at the spot. Therefore, Ford can invest in best customer service personnel and give training to employees. Recommendations Klara Roberts argues that even though all the promotional activities Ford have done so far, will not help sales grow  [9]  . There are more marketing communications mix (internet advertising, direct marketing and e- commerce, sales promotions, sponsorship etc.) to be adopted to communicate directly with target markets (Seminik R. J.). Managing Corporate Identity: Ford can maintain the image of being dynamic, goal- orientated, attention-getting, active and pioneering .According to the Chris Fill, 2002, Ford has many stakeholders and small corporate gap and hence can adopt incremental process in maintaining this gap. Similarly, Ford should try to be a good corporate citizen, by managing corporate identity among various stakeholders, like- employees, local community and government. All the promotional and marketing activities done by the companies are based on maintaining corporate image. Push Promotional Strategy: Ford can adopt this strategy, a form of promotional effort by the manufacturer or suppliers to encourage trade channel members to promote and sell their products (Pickton and Broderick). Sales forces, internal part of communication, can be targeted as the main form of push strategy. Pull Promotional Strategy: Ford can also adopt pull strategy, a form of promotional effort to end customers and consumers to demand more by adding benefits and other activities (Pickton and Broderick). Such as discount promotion- a process of discounting the price for the product so that customers are encouraged to buy however this involves financial aspects (Hans and Duncan) . Similarly, they can improve on their weaknesses to minimize product recall and improve product efficiency which adds benefits. Relationship Marketing: Ford can put its emphasis on relationship marketing, between various stakeholders. They can focus on delivering more to the target customers by being more specific. As researched on the consumers, they are affected by the positive word of mouth marketing. Ford should focus on customer relationship management (positive communication and long term customer relationship management, Hans and Duncan). Even though they give services like financing, service and maintenance, they can add more features like style and safety. Brand Strategy: Most customers considers brand before making purchase decision. What Ford can invest in establish long term brand image by using more of communications mix which are explained further. This will help as a source of competitive advantage and create entry barrier. Brand strategy helps in improving the product by introducing innovative technology (Semenik). Similarly, Ford can also look for brand future, by adjusting in future changes in legislation, technology consumer patterns (Pickton and Broderick). Business 2 Business Marketing: This form of marketing acts as a lead generator, brand awareness and relationship development. If Ford fails to recognize the trade customers, they looses the first line customers. The agencies should change their cultures break down barriers and generate new marketing initiatives and creative ad content. Promotional Mix/ Intergrating Marketing Communication Mix: Analysing Ford Company, we can see that they have adopted various forms of promotional mix such as advertising, sponsorship. However, they can invest more on these factors and decide on what to adopt ( Kotler and Keller). Advertising Expenditure: Ford can also expend on intermedia (options for deciding media such as cinema, TV, press posters, magazines etc). Ford can target TV commercials (Ford Orchestra) as lots of people see TV everyday during free period. Buying a car is high involvement product where more risk is involved in buying decision (Hierarchy of Effects Model). People look for the best advertisement and are influenced by the positive aspects of commercials. Thus Ford could be more focused on creative advertising procedures. Public Relations: Ford can make an effort in this field by having sound relations with employees during the time of redundancy and closure, which is happening at the current economic downturn. Similarly, Ford can invest in ethical marketing, doing best for the public, like donations, conserving environment. All these helps in dealing with the negative publicity and crisis management and develop to make the corporate image (Pickton and Broderick) and helps brand signatures( Kotler and Keller). Internet Advertising: In Sept. 2008, Google was criticised for charging companies like Ford, for their share of profit in return of internet advertising  [10]  . There are various negative consequences that are faced by company in internet advertising such as fraud and scam. However, Ford can invest in internet advertising through websites which acts as an agent for the car companies. Personal Selling and Sales Management: As a research done on the customers, they are influenced by the presentation of customer service advisors. Similarly, the role of distributor is very important as they act as the main source to deal with the sales and marketing effort (Pickton and Broderick). Future Marketing communications: The form of media is always changing. The generation of use of media depends on the innovation and technology ( Broderick and Pickton). Firstly, there was a use of newspapers, then radio, television and internet. Future is based on the electronic marketing, known as ecommerce. Ford needs to go along with the change in media adaptation by the consumer and thus invest in communication via such medium.

The Chrysalids, by John Wyndham :: essays research papers

The Chrysalids, by John Wyndham Background: John Wyndham, born in 1903, tried more than four careers before starting to write short stories in 1925. The Chrysalids was written in 1955. Outline of the Book: Thousands of years after our time, the world faced something known as Tribulation, when civilization was almost completely wiped out and had to be started over, with new rules and laws. Humans beings born as â€Å"deviants†, missing an attribute that normal humans would have, is considered a blasphemy towards God. David, a young man whose father is in charge of seeking out deviants in his community, discovered that he, along with a few other young adults, can communicate to one another through their minds and what they call â€Å"thought shapes†. For a long while they’ve hidden their secret talents, but as rules get tighter and tighter they know it’s only a matter of time until they’re discovered. Theme(s): tolerance, religion Criticisms (Unfavourable): Near the end of the book the dialogue becomes more rhetorical than the rest of the book. This isn’t really a problem, but can become slightly confusing at times. The best option would be to read this part slowly and carefully in order to understand what the message is. Criticisms (Favourable): Very original, intelligent plot. Well-written characters that aren’t two dimensional and who make human decisions (David’s father, who may seem like a cruel man but who is really just doing what he was brought up to believe is right). Comparison: â€Å"The House of the Scorpion†, â€Å"The Stepford Wives† (book) These two books also deal with people who are not as â€Å"real† as typical human beings, such as robots or clones Quotations: â€Å"Clearly there must be a mistake somewhere. Surely having one very small toe extra—well, two very small toes, because I supposed there would be one to match on the other foot—surely that couldn’t be enough to make her ‘hateful in the sigh of God†¦Ã¢â‚¬â„¢?

the first days of school Essay -- essays research papers

In this first unit of The First Days of School, Harry Wong presents three characteristics of an effective teacher. The three characteristics are: has good classroom management skills, teaches for mastery, and has positive expectations for student success. The effective teacher exhibits positive expectations for all students. Having positive expectations simply means that the teacher believes in the student and that the student can learn. Students will live up to the expectations you set, and to be effective- your expectations should be positive for all students. The effective teacher establishes good classroom management techniques. Classroom Management is practices and procedures that a teacher uses to maintain an environment in which instruction and learning can occur. Effective teachers manage, ineffective teachers discipline; this book guides you in practicing procedures with your students. The effective teacher designs lessons for student mastery. Mastery simply means a student's demonstration that a concept or skill can be performed at a level of proficiency determined by the teacher. Student success in the subject matter of the class will be the result of how well the teacher designs lessons and checks for mastery. You must kno w how to get students to do their assignments, pass their tests, and work cooperatively.  Ã‚  Ã‚  Ã‚  Ã‚  Wong states that what you do on the first few days of school can determine your success for the rest of the year. Some of the ...

Effect of African Americans on World War II Essay -- segregation and di

Throughout history, many groups have been segregated at one point or another. These groups included Native Americans, Jews, and many many more. Some groups accepted their fate, while others fought to prove who they really were. Really overall, African-Americans at the time of World War II were one of the most segregated and oppressed groups of all time. However, instead of accepting their fate, they chose to prove who they were and are through fighting and other means, such as demonstrations. African-Americans helped in World War II through the 761st Tank Battalion, the Tuskegee Airmen, and other actions off the frontline. Before World War II, although Abraham Lincoln had spoken the Emancipation Proclamation in 1863 and the U.S. had gone through the Civil War around 1861, not much had significantly changed for African-Americans. Really nothing changed for African-Americans until much later, around the 1960s, when schools legally had to integrate African-Americans and whites. In relation to other events, World War II began in 1939, Jackie Robinson started on first base in 1947, and Rosa Parks was arrested in 1961. Therefore, at the time leading up to and shortly before World War II, there was not much effective action in terms of equal rights for all races. However, as seen here, after World War II, equality between races became a very prominent, pressing issue. This can partially be traced back to the effect of African-Americans in World War II. One of the first groups that come to mind when people think of African-Americans in World War II is the Tuskegee Airmen. The Tuskegee Airmen were a group of all African-American fighters who led the charge for equal rights of all races in World War II. They were the first African-Americans... ...en â€Å"Training for War â€Å"War Record This website is reliable because it is the website of a commemorative Red Tail group that honors the Tuskegee Airmen. â€Å"Women In Military Service For America Memorial.† Women In Military Service For America Memorial. Accessed March 30, 2014. http://www.womensmemorial.org/Education/BBH1998.html.#4. This website is reliable because it is a website made to educate and teach about women in the military.

Sentencing

Thinking about the issue of punishment gives rise to a number of questions, the most fundamental of which is, why should offenders be punished? And what are the objectives for the punishment. Some of the objectives are deterrence, retribution, restitution, rehabilitation, and the reason for such punishment. Deterrence is most effective at stopping crime that is planned or premeditated. Sometimes the goal is to deter the individual from repeating the behavior; other times it is to deter others from engaging in a similar behavior. An â€Å"eye for an eye, tooth for a tooth† punishment applied with the belief that offenders should suffer similarly to their victims this is the retribution punishment. Restitution is applied with the belief that offenders should repay their victim’s loss in money or services. The offenders should pay back to the victim for crimes that he has made to change a person life. He has to see that he cannot get away with committing crimes. Rehabilitation is used more frequently with juveniles; it is applied with the hopes of helping the person resolve his disorder or disease that may contribute to crime. The punishment is their so that the person can choose more of a better life in which he decides to live, or he may choose a better path. The concept of punishment has been theorized by moral philosophers, social theorists, and criminologists, When a court imposes a punishment on an offender, it often tries to balance the sorts of reasons for punishment noted earlier, but sometimes certain purposes of punishment dominate other purposes The third perspective on punishment is offered by criminologists and policy makers, who focus on penalties for offenses and policy concerns relevant to the punishment of offenders. There are differences in the state and federal punishments laws of punishment such as with the federal laws the penalties and range from long or short prison sentences in federal prison to include fines. Federal laws are enforced by the United States Government Agencies and also passed by the United States Government Agencies. There are criminal laws involved, usually dealing with crimes against the government and laws that just provide fines. State laws are those that are passed and enforced by the state. They cannot contradict the Federal laws and apply only to the specific state. The state enforcement agencies also have a duty to insure that Federal laws are not being broken. Most criminal laws are state created and penalties include fines and short or long prison sentences. Probation is a sentence with certain conditions that must be followed. If any of the conditions, such as no drug use, are violated, your probation officer will notify the court or prosecutor. The size and cost of America’s prison system has skyrocketed during the last few decades, largely as a result of laws and policies that put more offenders behind bars and keep them there longer. Yet recidivism rates remain stubbornly high, and crime still is a major public concern. State policy makers across the nation are asking whether soaring prison budgets are the best path to public safety. The federal prison population has reached record levels, that a high proportion of prisoners are non-violent drug offenders, and that racial disparities in sentencing and the proportion of lower-level drug offenders are increasing. Sentencing disparities is sentencing offenders in which those committing the same crime receive different sentences. Sentencing disparities are usually based on race, gender, region, or socioeconomic status and there are some grapple with this problem that must be solve. Many of the studies concluded that race had a direct effect on the in-out decision (in other words, the decision concerning whether the offender should be punished in a penal institution or out in the community) and that this effect remained even after the inclusion of controls for prior record and crime seriousness. Benefits of sentence-reduction programs, such as good-time laws and early parole release, include promotion of discipline within prisons (because inmates are motivated to engage in good behavior in order to earn or avoid losing good time) and the reduction of prison overcrowding. It is said that most offenders are released from prison before serving their full sentences and that indeterminate sentences produce gross sentencing disparities because they allow judges too much discretion.