SAM 344 UNIT 6 Essay Example | Topics and Well Written Essays - 250 words

SAM 344 UNIT 6 - Essay Example Nike manufactures shoes of various shapes, styles, and sizes as per the preferences and tastes of every buyer. Therefore, customers have the opportunity to choose from a variety and thus, not limited to one product type (Pitts, & Stotlar, 125). However, the market for shoe products is segmented since customers have varied preferences and tastes that the product meets. Therefore, Nike strives to ensure that its customers derive the best from the product as per the market segmentation (Carbasho, 12. I think the shoe products from Nike continue to evolve and pass through various stages as it grows to meet the ever-evolving needs of the customers. This is to ensure that the products do not become out of date and irrelevant to customers as well as to their needs at different periods. Nike Company provides a variety of sport products; a variety of shoe, equipment products and sport attires. For instance, one of the company’s brands, Cole Haan has a range of casual footwear, a lineup of dress and as well as various accessories for women, men, and children (Carbasho, 14). Furthermore, it markets headgear and sells small plastic products to various manufactures and through Nike IHM Inc. Other products produced and marketed by Nike include skate blades, protective gear, hockey sticks, and hockey jerseys among other accessories. Nike’s pricing is designed in a manner that is competitive to that of other rival firms dealing with shoe products. Moreover, its pricing is on a basis of quality segment as target buyers. Its pricing strategy uses vertical integration in determining price as they control and engage participants at various levels or channels of operations. This aids in controlling costs and thus influences product pricing (Carbasho, 14). The shoes produced by Nike are distributed to the exclusive Nike stores as well as multi – brand stores all over the globe. It sells the shoes to over 20,000 retail accounts within